Authors: Anik Ghosh and Saurabh Tewari
Visual media is an essential medium of political communication which is used by various stakeholders in democracies. However, most people engaging in political discourse are not professionally trained in design and are unable to communicate their messages effectively through visual media. The process of designing visual political communication (VPC) can be made more effective by incorporating domain-specific design principles in the design process. These design principles are identified by an examination of existing research on perception and cognition of VPC and analysis of its useful examples. An application, PowerPost, is proposed based on the basis of this analysis.
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