Authors: Raina Singh and Saurabh Tewari
The research aims to experimentally evolve visual design fundamentals by borrowing literary principles from Hindi Vyakaran (Hindi grammar system). Alankars, which are literary devices in Hindi Vyakaran, are used to enrich literary compositions through the playfulness of structure and enhanced meaning. This study methodologically explores Alankars in the context of visual design. The pragmatics of the research employs Madhubani folk-art tradition from the region of Mithila in India. Compositions using visual elements and styles of traditional Madhubani folk-art attempt to understand the structures and meanings of Shabd Alankar and Artha Alankar in the research. The study highlights the potential of indigenous knowledge systems to offer a methodological lens for visual design research.
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